Branding packages for small businesses.

That depends on what you actually need. Brand identity projects start at $2,500 for a polished foundational identity and go up from there based on what you actually need — more complete brand systems, additional business assets, and full brand strategy included from the ground up. Most projects land between $2,500 and $10,000. The right package for you depends on where your business is and what you're building toward. We'll figure that out together on the discovery call.

Depends on the scope. A foundational identity runs 3–4 weeks. A more complete brand system is 4–6 weeks. If brand strategy is part of the engagement — which means building the whole foundation before a single visual gets made — plan for 10–12 weeks. That timeline exists for a reason. You can't rush the thinking and expect the visuals to hold up.

It depends on the package. At the foundational level you get a primary logo with variations, a usage guide, and all your file formats. Step up and you add detailed brand guidelines, a brand pattern, and business assets. At the full Brand Ignition level — which starts with strategy, not a logo — you get brand archetype development, voice guidelines, five logo concepts rooted in actual strategy, a comprehensive brand guidelines document, and five custom business assets. Every package ends with you owning everything, in every format you'll need.

If you want a logo that's actually doing something — yes. A logo without strategy is decoration. Strategy is what determines what your brand needs to say, who it needs to reach, and how it needs to feel before a single visual decision gets made. Skipping it doesn't save time. It just moves the problem forward. Most clients who've done it out of order come back for the strategy eventually. It's cheaper and faster to do it right the first time.

Each project includes a defined number of revision rounds, laid out in your proposal before we start. Revisions are for refining a direction — not blowing it up and starting over. If the scope shifts significantly, we talk about it before it affects your invoice. No surprises. No awkward "by the way" conversations after the fact.

The more context you bring, the sharper the work gets. Helpful: a clear description of your business and who you serve, examples of brands you're drawn to and why, any existing assets, and a sense of where you want your brand to go. You don't need everything figured out — that's partly what the discovery process is for. But showing up with nothing stretches the timeline and makes the outcome less precise.

Sometimes that's exactly the right call. If your logo has real equity — people recognize it, it's been around for years, it just needs polish — a refinement makes sense. If it's actively working against you, patching it costs more in the long run than starting clean. I'll tell you honestly which situation you're in. I'm not interested in selling you a full rebrand when a refresh is what's needed.

All the time. Most of my projects are remote — brand strategy, identity, and web design all translate perfectly well over video calls and shared documents. I've worked with founders across the US and internationally. Location has never affected the quality of the work or the experience of working together. If you're not local, you're not missing anything.